The logo image of a bag of popcorn on the seat symbolizes the growing commercialization of film production and the phenomenon of instant products accompanying it. On the other hand, a fragile but healthy herb sprouting upward represents independent cinema/film. The Ljubljana International Film Festival (Liffe) allows people to view independent cinema productions that would probably not be premiered in more megalomaniac cinema centres. On the basis of this, the festival director chose the following slogan: Liffe always finds the way.