GAMS Visual identity

Design contest proposal, 2nd place, unrealised

Jernej Stritar, Robert Ilovar
Client: Ministry of Culture
The Gams visual identity was a tender project where IlovarStritar has won the 2nd place.

GAMS represents a group of shops of Slovenian museums and galleries. For that reason the logo was designed in a way to highlight its national components - from the logotype which refers to Triglav, to the pictograms with the motives of Slovenian cultural heritage and colours derived from the Slovenian flag.