FELU The right path

Faculty of Economics, University of Ljubljana (FELU) – AD campaign for Master’s programmes
2010

Jernej Stritar, Robert Ilovar
Client: Faculty of Economics, University of Ljubljana

Advertising campaign for the promotion of master's programs at Faculty of Economics, University of Ljubljana (FELU). As part of the campaign computer game was developed (together with Parsek d.o.o), as well as leaflets, newspaper ads and billboards (on the picture).

The main illustration merges ironically portrayed motifs of the status of domestic economy, recent events and processes. It encompasses the current Zeitgeist and offers a way out of this situation.