For the 2012 financial year we have designed an Annual report for Si.mobil, a Slovenian mobile operator. The main element that every shareholder received is the artwork by Roman Uranjek, a member of the
Irwin Group, Novi kolektivizem, and the NSK movement (framed art print, a series of 50 artworks in total).
Si.mobil’s 2012 Annual Report can be accessed with a smartphone app through the world of augmented reality. The visual image of the annual report is complemented with communication campaign, produced by
Taktik, where the art print represents a gift, augmented reality represents media, and the annual report is the final message.