Seaway yachts

Systematisation of visual communications and development of visual brand language for Greenline, OceanClass and Shipman

Robert Ilovar, Miha Kosmač, Darjan Panič, Kaja Kopitar
Client: Seaway
Seaway is the world's leading boat development company. Besides providing design, engineering and tooling to world’s biggest boat-builders such as Beneteau, Bavaria Group, Brunswick, Azimut, Fairline, Dufour and many more, they also build their own branded yachts: Greenline Hybrid motorboats, OceanClass hybrid yachts and Shipman Carbon sailboats.

The purpose of the project was development of the visual brand language and systematisation of visual communication of brands under the Seaway yachts.